STEVE ALLEN MEDIA

Interview With Ilusion Millan On CNN - Video By Steve Allen Media

I'm Sorry I Ain't Got It You Could Have It If I Had It Blues

Here's another example of the cyclical nature of things, especially the economy. An Edison cylinder recording from 1919. That's Edison in the picture below. Looks pretty happy. People are singing the same song today. But not to worry folks, the economic downturn we're experiencing will pass. So keep your head up!

Title:	I'm sorry I ain't got it, you could have it if I had it blues
Performer:	Vernon Dalhart.
Issue Number/Label:	3858: Edison Blue Amberol
Issue Number/Label:	6855: Edison Record
Year of Release:	[1919]

When You Need Someone To Speak Up For You... We'll Be There

Everything Old (Even Attitudes) Is New Again

As this 1913 cartoon on the Dictates Of Fashion from the old "Life" magazine shows, women's looks/bodies have been scrutinized in detail since, well probably since Adam smack talked to Eve about needing a bigger fig leaf when she gained a little weight after eating that famous apple. Proving the age old adage, "Everything old is new again." Some things will never change.

Keeping An Eyeball On Yourself, Your Clients, Your Competitors - DIY Internet Monitoring & Web Monitoring

How To Keep An Eyeball On Yourself, Your Clients, Your Competitors, Your Friends, Your Enemies... Well, You Get The Idea.

There are companies that charge hundreds, even thousands of dollars to monitor what's said about you, your company or your brand on the internet, so called internet monitoring or web monitoring.

Let's start with these two absolutes.

a. Keeping track of what is being said about you, your brand or company can be a make or break proposition. On the positive side, not knowing what's being said can be a valuable missed opportunity. On the negative side, it can be a cancerous tumor that grows unseen, its existence unknown, until it's too late to do anything about it.

b. Keeping up on what your competitors are doing and what's being said about them is just as important.

So how to DIY?

Let me count the ways.

1. Google Alerts http://Google.com/Alerts

I've found this to be the most effective of all the ways to keep track of anything and everything. It will notify you of relevant information posted in news, blogs, the web, video and groups. So when you pick the type of Google Alert you want pick COMPREHENSIVE.

One good piece of advice. The more specific you get about the alert the better. One method is to put the alert in quotes, such as "Acme Database Systems."

If you don't put the alert in quotes you'll get every piece of information about not only Acme Database Systems but dozens of URLs related to database systems in general.

You can also set the frequency of your alert to as-it-happens, once a day or once a week.

If you're only going to do one, Google Alerts should be it. But wait, there's more.


2. Yahoo Alerts http://Alerts.Yahoo.com

Amber/Missing Children
Avatars
Breaking News
Fantasy Sports
Farechase India
Feed / Blog
Games
Health News
Horoscope
HotJobs
Local News
Mail
Market Summary
Movie Recommendations
News
Snowfall
Sports
Instant real-time updates.

Breaking news, stock value increases or decreases, airline flight deals and more are available via Yahoo! Alerts.

Track any type of web content.

Get an alert whenever new content is available on your favorite blog or website.

You choose how you get your alert.

Alerts can be sent via email, Yahoo! Messenger, or your mobile device.

The only downside to Yahoo Alerts is they don't have a COMPREHENSIVE alert like Google so you have to set each category individually.

Again, I suggest putting you alert in quotes ("Acme Database Systems") to avoid unwanted alerts.


3. Google Blog Search http://Blogsearch.Google.com and Technorati Blog Search http://Technorati.com/search

If you want to know what those influential and sometimes malicious (yes, there are malicious people lurking on the world wild web) bloggers are saying, use these two search engines.

What to do when you find them?? How to capitalize? Play defense if need be?

We'll examine that in a future blog post.


4. Yotify http://Yotify.com

If you've heard of Yotify you're truly on top of things. Yotify's concept is to send out what they call "scouts" to search for information in numerous areas including new & blogs, classified sites, shopping sites, YouTube, eBay, Linked In and more.

Go to the site, look around, send out some scouts and see if this site isn't a great tool for your internet monitoring toolbox.

As with Yahoo, there is no COMPREHENSIVE search but setting up individual searches is well worth your time and effort.


5. Tweet Beep http://TweetBeep.com

The latest entrant into the mix is Tweet Beep. Tweet Beep describes itself as Google Alerts for Twitter. Here's what they say they can do.

(Reprinted from the Tweet Beep website) "If you love Twitter, you'll love TweetBeep! Keep track of conversations that mention you, your products, your company, anything! You can even keep track of who's tweeting your website or blog, even if they use a shortened URL (like tinyurl.com).

Great for online reputation management, catching all your @replies, finding job/networking opportunities, keeping up on your favorite hobby, and more!"


6. Newsletter/Email subscriptions

One of the simplest ways to keep up with your competitors, vendors and the like is to let them tell you themselves.

These days most every company has a blog, a newsletter or a social network.

So join up and let them (as they used to say in 50's detective movies) "spill their guts!"


7. USPTO - http://www.uspto.gov

Not a source you'd use every day but let's say you thing you've got the next greatest idea for a product name or business. You might want to check and see if it's already in use. It's easy. Go to the United States Patent & Trademark Office website.

Click on TRADEMARKS then click on Search Trademark Database (TESS). Finally click on NEW USER FORM SEARCH and off you go. If you're searching for a product or business name the FIELD you want to search is Combined Word Mark. If you're searching for competitors and any recent/past trademark filings, just enter the person or company and use the Owner Name & Address FIELD.

Might seem a little complicated at first but it'll be easy once you get the hang of it. AND you can impress your friends by knowing what shows say TIME WARNER will be debuting before they're announced. Just enter TIME WARNER in the search term area and owner name & address for the FIELD.

Soon I'll be doing a post about registering a trademark by yourself. It's relatively simple and only costs you about $300 bucks.

Monitoring can be fun. Especially if you have a little bit of the voyeur in you, or you're into spy cams, or you're a bit of a gossip.

The bottom line is the more information you have, the more successful your PR and marketing efforts will be!

"People Will Never Remember Not To Forget" - Dailey Pike

Poster for the "War of Wealth" by Charles Turner Dazey, a play that opened February 10, 1896. Caption: The run on the bank : a crisis in the affairs of the great financial institution. The most animated and realistic scene ever shown on the stage.

Well here we are over 100 years later going through the very same thing. It brings to mind George Santayana's quote, "Those who do not learn from history are doomed to repeat it." Santayana is a very quotable fellow. He also said, "Advertising is the modern substitute for argument; its function is to make the worse appear the better."

Steve Allen Media - We Get You Eyeballed!

We Get You Eyeballed - Steve Allen Media from Steve Allen Media-Dailey Pike on Vimeo.

It feels good to say this...

About 2 years ago I had the first of many conversations with Sara (out of the east coast office of Steve Allen Media), touching on a topic that now fuels our firm.

I told her that I was getting these overwhelming intuitive hits that the firm should be aligning itself with clients whose messages are bent on making a difference in this beautiful world of ours and less with clients whose aspirations don't fall under that umbrella.

The firm made its move in that direction. Below are a handful of campaigns worth shouting about:

1.      Steve Allen Media was hired to publicize a co-venture between The Tibetan government and www.partnershipsforchange.org. It was an 11-city global warming tour featuring the Dalai Lama's advisor Ku Tin La.

2.      We were asked to give a voice to a national obesity program for kids that The Dr.Phil Show got behind.

3.      A school in L.A.'s inner city has asked us to promote their documentary on the United Nations Millennium Goals.

4.      We ushered in, on a national level, an awareness program geared toward senior drivers and a product to refresh driving skills.

5.      We recently began promoting the launch of a Post Traumatic Stress Disorder (PTSD) recovery program. The program targets our returning veterans from Afghanistan and Iraq.

6.      This past holiday season, our firm promoted a program that fed more than 10,000 families. It was the largest of its kind ever!

7.      We gave national exposure to a new, effective scoliosis treatment designed for adults and children.

I guess the reason I'm writing this, is this: The water cooler talk making headlines around Steve Allen media is that we've found our true voice. We want to be known in the neighborhood as the firm you contact if you have something that makes a difference and you are in need of exposing it through the media on a local, national, or even global level.

We also just added a new tagline underneath our company banner - "PR with a Conscience."..........Peace ...Steve Allen

In 2007, Steve Allen Media was involved in some very cool projects. Here's a taste of where our clients have been...

1. Dr. Manny Alvarez, senior medical correspondent of FOX NEWS, has been named the Managing Health Editor at Foxnews.com. He was also the "resident doctor" on one of the hottest daytime talk show - "The Rachael Ray Show."

2. Astrologer Maria Shaw is now a national columnist for The National Enquirer & Soap Opera Digest.

3. The skin rejuvenation techonology, Vibraderm, was featured at The Sundance Film Festival and The Oscars.
Yvonne Thomas, Ph.D., has become a national columnist with "First for Women."

4. Jill Marie Combine, a lifestyle spiritual coach, has now become a regular guest on her fourth radio show.

5. Dr. Shawn Talbott's documentary "Killer At Large" was recently featured at a number of film festivals including Sundance and the Toronto Film Festival.

Peace...Steve Allen....